{"id":971,"date":"2021-02-19T08:13:14","date_gmt":"2021-02-19T08:13:14","guid":{"rendered":"http:\/\/mainstreetcapltd.com\/?post_type=news&#038;p=971"},"modified":"2021-03-22T13:58:57","modified_gmt":"2021-03-22T13:58:57","slug":"mainstreet-capital-relaunches-its-brand-promises-new-corporate-philosophy","status":"publish","type":"news","link":"https:\/\/mainstreetcapltd.com\/sandbox\/news\/mainstreet-capital-relaunches-its-brand-promises-new-corporate-philosophy\/","title":{"rendered":"Mainstreet Capital relaunches its brand, promises new corporate philosophy"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-971\" data-postid=\"971\" class=\"themify_builder_content themify_builder_content-971 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_zgc4794 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_1rqn795 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_cn0q821   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Mainstreet Capital, a leading investment banking and asset management firm providing financial advisory, capital raising and asset management services, launches new brand identity and tagline to the public.<\/p><p>A new identity and corporate philosophy the company says will help to position it as a growth partner of choice.<\/p><p>The company unveiled its new tagline \u201cTake the Right Turn\u201d. The new slogan is an internal philosophical idea and system of thinking that captures the vibrant thread of energy running through every aspect of its business and external relationship, inspiring Mainstreet to continually deepen its knowledge and expertise while serving as a guide and beacon of hope in the society.<\/p><p>The corporate philosophy will also spur the company to invest in new and innovative product development as well as attract and retain top talent in its industry.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_2l90112 solid   \" style=\"border-width: 50px;border-color: rgba(0,0,0, 0);\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module image -->\n<div  class=\"module module-image tb_emh8204 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2020\/10\/new-logo.png\" width=\"400\" height=\"300\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_mucu460 solid   \" style=\"border-width: 50px;border-color: rgba(0,0,0, 0);\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module text -->\n<div  class=\"module module-text tb_gr49915   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>At the official brand launch event held in Lagos, last Thursday, Ebi Enaholo, the managing director, Mainstreet Capital, said: \u201cToday is the beginning of a new journey for us as we launch a new identity and strategy to provide tailored financial services to our esteemed clients in Nigeria, Africa and the rest of the world.<\/p><p>\u201cAs part of its new direction, the investment bank will collaborate with specific sectors of the economy to adopt new strategies that can aid the growth of the sectors.<\/p><p>\u201cTo achieve its new differentiation strategy of leveraging on other parts of the economy like the Agriculture sector, Mainstreet Capital plans to collaborate with investors and customers to seek an insight-lead approach to investment banking \u2013 which is key to its new corporate identity.\u2019\u2019<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_jgkh810 solid   \" style=\"border-width: 50px;border-color: rgba(0,0,0, 0);\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module image -->\n<div  class=\"module module-image tb_rm77935 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2021\/02\/201210_Main-Street-Capital-Brand-Identity-Unveil-0237.jpg\" width=\"900\" height=\"400\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_87i0442 solid   \" style=\"border-width: 50px;border-color: rgba(0,0,0, 0);\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module text -->\n<div  class=\"module module-text tb_ou5t998   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>In his address, Muyiwa Ariyo, the deputy managing director, emphasized that its new corporate identity and philosophy, \u201cTake the right turn\u201d isn\u2019t about a geographical location, but datadriven insight, direction, and access to an entire gamut of possibilities.<\/p><p>\u201cWe are moving the market from the traditional way of managing and advising our clients, and taking them to a new level of value creation.<\/p><p>\u201cEvery decision we make on your behalf is geared towards the right turn \u2013 which is the turn that drives you towards the growth of your wealth,\u201d Ariyo added.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_dtij589 solid   \" style=\"border-width: 50px;border-color: rgba(0,0,0, 0);\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module image -->\n<div  class=\"module module-image tb_qox918 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2021\/02\/201210_Main-Street-Capital-Brand-Identity-Unveil-0026-2.jpg\" width=\"900\" height=\"400\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_k908209 solid   \" style=\"border-width: 50px;border-color: rgba(0,0,0, 0);\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module text -->\n<div  class=\"module module-text tb_skvw256   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>In a speech by one of the attendees and client of the company, Omoni Oboli, a Nollywood superstar, congratulated Mainstreet Capital on its brand launch and commended its staff for its quality service delivery.<\/p><p>\u201cI\u2019ve been investing with Mainstreet for two years now, and it\u2019s been smooth sailing. It\u2019s been a fantastic ride. They go as far as coming to my house to talk to me about my investment and advise me on different ways to build wealth.<\/p><p>\u201cIt\u2019s one thing to get income or bulk money every once in a while, but when you are not thinking about building wealth, then you are not leaving a legacy. Mainstreet Capital has been able to advise me better on how to grow my wealth.\u201d<\/p><p>The event was well attended by a cr\u00e8me of investors, clients and partners. They were serenaded by acoustic performances in a cocktail-themed event.<\/p><p>The rebranding exercise which was carried out between the company\u2019s internal teams and a partnership with Lagos based brand consultancy, Arden &amp; Newton BMC includes the development of a brand strategy, corporate narrative development, tagline, logo and identity systems, culture and communications strategy.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module divider -->\n<div  class=\"module tf_mw module-divider tb_60qf976 solid   \" style=\"border-width: 50px;border-color: rgba(0,0,0, 0);\" data-lazy=\"1\">\n    <\/div>\n<!-- \/module divider -->\n<!-- module image -->\n<div  class=\"module module-image tb_wc4z303 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2021\/02\/201210_Main-Street-Capital-Brand-Identity-Unveil-9993.jpg\" width=\"900\" height=\"400\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Mainstreet Capital, a leading investment banking and asset management firm providing financial advisory, capital raising and asset management services, launches new brand identity and tagline to the public. A new identity and corporate philosophy the company says will help to position it as a growth partner of choice. The company unveiled its new tagline \u201cTake [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":976,"comment_status":"open","ping_status":"closed","template":"","tags":[],"news-category":[],"class_list":["post-971","news","type-news","status-publish","has-post-thumbnail","hentry"],"builder_content":"<p>Mainstreet Capital, a leading investment banking and asset management firm providing financial advisory, capital raising and asset management services, launches new brand identity and tagline to the public.<\/p><p>A new identity and corporate philosophy the company says will help to position it as a growth partner of choice.<\/p><p>The company unveiled its new tagline \u201cTake the Right Turn\u201d. The new slogan is an internal philosophical idea and system of thinking that captures the vibrant thread of energy running through every aspect of its business and external relationship, inspiring Mainstreet to continually deepen its knowledge and expertise while serving as a guide and beacon of hope in the society.<\/p><p>The corporate philosophy will also spur the company to invest in new and innovative product development as well as attract and retain top talent in its industry.<\/p>\n\n<img src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2020\/10\/new-logo.png\" width=\"400\" height=\"300\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">\n\n<p>At the official brand launch event held in Lagos, last Thursday, Ebi Enaholo, the managing director, Mainstreet Capital, said: \u201cToday is the beginning of a new journey for us as we launch a new identity and strategy to provide tailored financial services to our esteemed clients in Nigeria, Africa and the rest of the world.<\/p><p>\u201cAs part of its new direction, the investment bank will collaborate with specific sectors of the economy to adopt new strategies that can aid the growth of the sectors.<\/p><p>\u201cTo achieve its new differentiation strategy of leveraging on other parts of the economy like the Agriculture sector, Mainstreet Capital plans to collaborate with investors and customers to seek an insight-lead approach to investment banking \u2013 which is key to its new corporate identity.\u2019\u2019<\/p>\n\n<img src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2021\/02\/201210_Main-Street-Capital-Brand-Identity-Unveil-0237.jpg\" width=\"900\" height=\"400\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">\n\n<p>In his address, Muyiwa Ariyo, the deputy managing director, emphasized that its new corporate identity and philosophy, \u201cTake the right turn\u201d isn\u2019t about a geographical location, but datadriven insight, direction, and access to an entire gamut of possibilities.<\/p><p>\u201cWe are moving the market from the traditional way of managing and advising our clients, and taking them to a new level of value creation.<\/p><p>\u201cEvery decision we make on your behalf is geared towards the right turn \u2013 which is the turn that drives you towards the growth of your wealth,\u201d Ariyo added.<\/p>\n\n<img src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2021\/02\/201210_Main-Street-Capital-Brand-Identity-Unveil-0026-2.jpg\" width=\"900\" height=\"400\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">\n\n<p>In a speech by one of the attendees and client of the company, Omoni Oboli, a Nollywood superstar, congratulated Mainstreet Capital on its brand launch and commended its staff for its quality service delivery.<\/p><p>\u201cI\u2019ve been investing with Mainstreet for two years now, and it\u2019s been smooth sailing. It\u2019s been a fantastic ride. They go as far as coming to my house to talk to me about my investment and advise me on different ways to build wealth.<\/p><p>\u201cIt\u2019s one thing to get income or bulk money every once in a while, but when you are not thinking about building wealth, then you are not leaving a legacy. Mainstreet Capital has been able to advise me better on how to grow my wealth.\u201d<\/p><p>The event was well attended by a cr\u00e8me of investors, clients and partners. They were serenaded by acoustic performances in a cocktail-themed event.<\/p><p>The rebranding exercise which was carried out between the company\u2019s internal teams and a partnership with Lagos based brand consultancy, Arden &amp; Newton BMC includes the development of a brand strategy, corporate narrative development, tagline, logo and identity systems, culture and communications strategy.<\/p>\n\n<img src=\"http:\/\/mainstreetcapltd.com\/wp-content\/uploads\/2021\/02\/201210_Main-Street-Capital-Brand-Identity-Unveil-9993.jpg\" width=\"900\" height=\"400\" title=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\" alt=\"Mainstreet Capital relaunches its brand, promises new corporate philosophy\">","_links":{"self":[{"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/news\/971"}],"collection":[{"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":0,"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/news\/971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/media\/976"}],"wp:attachment":[{"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/tags?post=971"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/mainstreetcapltd.com\/sandbox\/wp-json\/wp\/v2\/news-category?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}